DESMA Center Signs Memorandum of Understanding (MoU) with GenPI (Indonesian Charm Generation)
DESMA Center Signed a Memorandum of Understanding (MoU) with GenPI (Generasi Pesona Indonesia) at the DESMA Center Headquarters, in Central Jakarta. Taking place on Monday, May 30, 2022, the signing was carried out by the Founder & Director of DESMA Center Wiwik Mahdayani with the Chair of the National Genpi, Siti Chotijah.
This signing is a synergy between DESMA Center and GenPI on tourism development in Langkat Regency and supports the Ecotourism Digitalisation and Capacity Building of Ecotourism Actors in Gunung Leuser National Park, Langkat Regency, North Sumatra which is a development project of the Ministry of Environment and Forestry of the Republic of Indonesia, in collaboration with the ASEAN Centre for Biodiversity (ACB), co-financed by the Government of the Federal Republic of Germany through KfW.
The follow-up implementation stated in the DESMA Center Memorandum of Understanding (MoU) with GenPi is cooperation in the context of supporting the strengthening of digital marketing through human resource development with a series of digital marketing training and coaching to strengthen tourism marketing and information, business matching and fam-trips at the DESMA Center's activity locus in Langkat Regency, North Sumatra.
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The development project of the Ministry of Environment and Forestry of the Republic of Indonesia, in collaboration with the ASEAN Centre for Biodiversity (ACB), is co-financed by the Federal Republic of Germany through KfW. The project also collaborates with the Ministry of Tourism and Creative Economy of the Republic of Indonesia through Medan Tourism Polytechnic, Generasi Pesona Indonesia as well as members of ASITA North Sumatra.
Tourism is one of the sectors that receives the most significant impact of Covid-19. This is a challenge for tourism industry players to revive and promote post-pandemic tourism that leads to sustainability, nature-based, community-based and prioritises health and hygiene issues. Digitalisation is an effective tool for tourism destinations to encourage more sustainable tourism visits, strengthen destination development and strengthen the quality of tourism products and create significant changes to narrow the gap between tourism businesses in achieving economic opportunities.
The Ecotourism Digitalisation and Capacity Building Programme is aimed at providing solutions to the challenges of market access, connecting attractions and improving quality tourism products in the Gunung Leuser National Park area.
